Leveraging the Brand

Know the Pros: Tiger Woods & Chris DiMarco

Golf is a $62 billion dollar a year industry*, with nearly 32,000 courses patronized by an astonishing 56 million golfers worldwide. Whether or not you count yourself as one of those 56 million golfers, with statistics that high, chances are many of your customers do.
Although golf apparel has certainly reached beyond the course, finding itself everywhere from offices to restaurants, its roots are on the fairway. And there are many golf enthusiasts that are looking for apparel that gives them a high-performance edge to their game. These players look to the pros for their cues on what to wear.
Being able to offer players top-tier branded apparel that’s endorsed by the very best golf professionals can bring you impressive sales. And you’re in luck—in addition to its trusted Port Authority™ golf shirts, SanMar brings you the two biggest names in golf: Nike and PING®. And they’re sponsored by two of the greatest pros in the game today.
Nike-sponsored Tiger Woods and PING-sponsored Chris DiMarco bring enormous recognition to their brands…which your customers will appreciate. Take a sec to get to know these amazing players, and be sure to watch for them in tournaments to come.

Tiger Woods
Sponsored by Nike

• Recently turned 30, with arguably the most impressive 20-something career in the history of the game
• Received $55.8 million in PGA Tour money alone (not to mention non-PGA events and endorsements)
• Has won 46 times on PGA tour and 17 more times worldwide
• 10 Major Championships to date (with a goal of beating Nicklaus’ record of 18)

Chris DiMarco
Sponsored by PING®

• Recently won the inaugural Abu Dhabi golf Championship on the European Tour
• Earned $3,562,548 in PGA Tour money in 2005 alone
• Finished as runner-up to Tiger in a dramatic 2005 Masters Tournament
• Has raised more than $1 million for Reach Out for Cancer Kids through Charity Golf Tournament
• For more information on these pros and others, check out www.pgatour.com!

*SRI International, a leading independent research organization founded as Stanford Research Institute in 1946