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Childrenās Apparel
One More Reason to Love Babies
It turns out babies aren’t just cuddly and adorable…they’re also good for business. The retail market has been catering to the smallest members of the family for years. From Baby Gap to one-of-a-kind upscale boutiques, babies have become fashion extensions of their moms and dads.
But while the children’s retail apparel and accessories market has been historically strong, it’s a largely untapped segment in the promotional products world…and potentially a very lucrative one.
Parents pride themselves on dressing their little ones up in cute duds—and kids clothes are a fun way to showcase their favorite teams, groups, and vacation getaways. And it’s not just parents that want to get in on the fun—friends and family are always on the prowl for gifts. From family reunions to family-friendly corporate events, any time a group wants to be all-inclusive, baby apparel will be part of the mix.
What products should a promotional products distributor, screen printer or embroiderer offer their customers when it comes to infants and toddlers?
Start with the basics.
Precious Cargo™, SanMar’s new brand of clothes and accessories for children has an assortment of essential baby products made with three things in mind: cuteness, comfort and functionality. Parents will appreciate the fact that the apparel is easy to get children in and out of, with features like lap-shoulders, snap bottoms and Velcro closures. Babies and toddlers will love the comfort of ring spun combed cotton and super-soft fleece.
Click on the infant and toddler items for more information…and start brainstorming how your customers can use them for fan wear, resort apparel, corporate gifts and more.
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