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Fabric: The Essence of Business and Apparel

From the Desk of Marty Lott

As we end the year, it’s appropriate to pause and thank customers for their valuable business, trust and support. While the holidays can be a hectic time, we shouldn’t lose sight of their true meaning—gratitude, giving and charity.

SanMar recognizes the importance of giving. With our Customer Donation Fund, we support our customers’ charitable efforts in their communities through the donation of apparel and accessories. I feel strongly about our corporate stewardship and we’re proud to support our customers in their charitable efforts. (Click here to learn more about the Customer Donation Fund.)

Remembering the people who have helped your business grow is not only appropriate, it makes good business sense. But business gift giving can be difficult. In fact, in an Office Depot, Inc. survey conducted last year, nearly half of the 2,500 respondents said finding the perfect gifts for family, friends, and colleagues was the “most challenging aspect of the season.”

Our feature article in this holiday edition of Fabric gives you useful tips to help ensure your gifts delight those who receive them and reflect well on you and your business.

And once you’ve chosen your gift, don’t overlook presentation. In our Marketing Tools spotlight, we give you all the facts you need to know about our gift boxes. And best of all? It’s a free service! (See article for full details.)

Thank you for your business and support this year. I wish you and your family the very best this holiday season and a prosperous 2008.

All the best,

Marty Signature

Marty Lott
President

P.S. Keep your suggestions and ideas coming in for future issues of Fabric! Email our editor at martinhamilton@sanmar.com. We’d love to hear from you!