From the Desk of Marty Lott
Dear Reader,
The school, team and young adult market isn't just important - it's the strongest single segment in wholesale apparel. Why? Because schools, teams and organizations are the backbone of communities across the nation. Even in a slowing economy, people support their kids' activities and local events. And there's nothing like apparel and accessories to foster teamwork and unity.
It's an exciting time at SanMar. First, we're premiering our very popular 2008/2009 School & Team catalog. This catalog specifically targets students, athletes, fans, teams and organizations. It has over 275 products and includes 25 recent additions introduced for spring and summer. This valuable resource will help you tap into the industry's best selling market.
Second, this newsletter has received a facelift. I hope you enjoy the fresh new look of Fabric. In this issue, Dan Tushar, our National Sales Manager, gives you tips for generating leads and turning those leads into sales. In the Fabric Focus, we've included the SanMar Green Fabric Guide. This handy chart details our recently introduced eco-friendly apparel. And in the Marketing Tools Spotlight, we highlight the new customizable videos available on SanMar.com.
All the best,
Marty Lott
President
