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Fabric: The Essence of Business and Apparel
Fabric: The Essence of Business and Apparel
From the Desk of Marty Lott
Marty Lott

Dear Reader,

As we begin the new year, I hope you’ll take a moment to celebrate your 2007 business successes and set your goals for 2008. It’s our own 2008 goal to help you build your business, and we’re starting out the year with ideas to boost your branded product sales.

Tiger Woods. Red House. PING Collection. Nike Golf. OGIO. These five names represent the finest in imprintable apparel and accessories. But how do you promote these brands to your current customers? Here are five tips to effectively sell premium products.

Marketing Tools Spotlight:

RH Reserve and           
InsideRedHouse blog

RH Reserve

Two new Marketing Tools are being introduced this year, and they’re sure to help build your Red House sales.

The first is a magazine called RH Reserve. This lifestyle magazine captures the interests of wine country enthusiasts, and it will inspire your corporate apparel and events customers.

Top 10 premium products
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