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Front Page | From the Desk of Marty Lott | Apparel Revolution | Business Builder | Leveraging the Brand
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Fabric: The Essence of Business and Apparel
Volume Three | April 2006

Leveraging the Brand

Know the Pros: Tiger Woods & Chris DiMarco

Golf is a $62 billion dollar a year industry*, with nearly 32,000 courses patronized by an astonishing 56 million golfers worldwide. Whether or not you count yourself as one of those 56 million golfers, with statistics that high, chances are many of your customers do.

From the Desk of Marty Lott

Golf Season has come at last,

and it's an extraordinarily exciting time in wholesale apparel. Your customers will be looking for the latest and greatest new golf styles (for on and off the course) and SanMar has a collection of brand new styles and classic favorites that is truly the most extensive around.

Business Builder

Sampling Profitability:
Talk is cheapálet the product speak.

Why is it that used car salesmen have such a bad reputation? Is it the cars they're selling?
Nope.
Some used car salesmen have a reputation for making insubstantial promises that have little to do with the actual product they're selling. They don't trust the productáso they "hard sell". To be sure, this is a gross generalization-there are tons of wonderful men and women out there selling used cars the right way-but it serves as a useful illustration.

Apparel Revolution

The Latest Performance Fabrics in Golf

 

Nike Sphere Dry
Sphere Dry draws sweat from your skin to the garment's surface for fast drying, and the fabric's three-dimensional construction creates air space around you to reduce cling. The patented fabric has a raised "bumpy" surface that lines the inside of the shirt. These bumps not only create an appealing athletic-inspired texture, they also work together to draw perspiration from the inside out.